Category: Case Study, Events

Case Study

Project Scope

For the NBC Upfront premier, Applied Advertising was called on to support its event as the lead visual consultant and installation specialist for all of its visual display needs for this prestigious event.

NBC Event Premier


The NBC Upfront premier, held at the Hilton Hotel NYC, required our integrated services including visual and production consultation, logistical support, and installation.  After identifying and proposing an effective solution, we created a complete visual installation package to bring the event to life, taking into account the multiple floor space allotment. This unique program also allowed our program management team to utilize its specialty of full service customer care, as the program involved our team working with many vendor participants and services.  The installation took three days to install and one day to dismantle.



NBC Upfront each year generates more buzz, more participants, and more affect than each year before.   By creating a customized event atmosphere, it allowed the program to offer sponsors and event participants additional display locations to feature logos, event information while maintaining an appealing event space.  This program represents our ability to help transform open spaces into interesting visual displays, work effectively and efficiently with multiple partners and vendors, as well as adhere to established budgets and timeframes.

NBC Event Premier

NBC Event Premier