Category: Events

Project: Transform the NY Sheraton Hotel and Towers into a castle façade

Location: 7th Ave., New York City, NY



We gladly accepted the challenge to transform the exterior façade of the Sheraton, in two nights, into a castle for the premier of the second season of “The Tudors” for SHOWTIME.

Applied Advertising fabricated and engineered a custom rigging system that allowed our team to stretch panels and tile the printed castle exterior without penetrating the building façade. The preplanning, site surveys, and specialty engineering delivered a spectacular backdrop for the premier event that drew a celebrity crowd.