Janelle Monáe Performs at Best Buy Theater in NYC11 May 2015, Posted by Events in
Samsung’s user party celebrates new smartphones.
And we were there!
Well, not for the event. But we were there the day of—installing various custom vinyl graphics that would transform the Best Buy Theater, getting it ready to jam later that night.
On March 26, Samsung hosted an exclusive concert event for their users to celebrate the release of their new Galaxy S 6 and Galaxy S 6 edge smartphones. The concert featured Bad Boy/Atlantic Records recording artist Janelle Monáe with an opening set by Brendan Fallis. It was well received by the NYC music scene. While we can’t claim any on-stage credit for that evening, we’re pretty proud of the black-and-white backdrops, banners, and other branded components we installed that day.
Our environmental installations supported the famous monotone themes of Ms. Monáe’s branding, as you can see on everything from her mic stand and drum set to the floor-to-ceiling hallway stripes.
Monáe’s Music Empire: Empowerment through Entertainment
We were delighted to learn more about her vision and the mission behind her movement in this recent interview with Adweek.
Ray Legendre, writing for Mixologi, calls Ms. Monáe an “R&B firecracker” whose “willingness to use any platform, especially a corporate one, to promote an uplifting, positive message that beautifies and exalts women sets her apart from other pop starlets. She is the total package – entertainment and substance rolled into one.”
Ru Porter at NYClout, “… those who missed the show can view the concert through Samsung’s Milk Video – a personalized video discovery app – and Samsung Owner’s Hub. Additionally, the concert was filmed for Samsung’s Milk VR – a new service that provides 360-degree immersive videos to anyone using a Gear VR virtual-reality headset.”
If you missed it and you’re not a Samsung user — hey, we don’t judge — you can watch this clip of her energetic performance of Dance Apocalyptic on Concert Daily’s YouTube channel.
If you want to see more of how we transformed the space, please visit our portfolio.