Billboard Advertising in New York City, Austin, Boston, and the Surrounding Areas22 Mar 2018, Posted by Blog in
Roadside billboards have been on the rise for over a century. And if you would want to get your brand across to your target audience, then billboard advertising would be the most effective option for you to choose as it would reach millions of motorists. So, if you are looking for companies that can fulfill your billboard advertising needs in areas of Austin, Boston, Chicago, Las Vegas, Los Angeles or Miami, then you must contact us at Applied Advertising. Over the past 16 years, we have succeeded in creating new and unique approaches for our clients to explore the possibilities of getting their brand across to customers.
However, if you want your advertising to have an everlasting impact in the minds of people, there are certain rules that you must pay attention to. Read on to know more.
- Build a Story – An advertisement is always built around a story. It is the story which connects your brand to your target audience. Until and unless the story seems relatable to your viewers, nobody will remember your brand. So, think of a captivating story to sell your brand that will capture the emotions of your potential customers, and convey it beautifully through a billboard advert.
- Keep it Short– One of the most important rules for billboard advertising is to keep your message short and to the point, since the average driver has an attention span of about a few seconds to view and read it.
- Make it Colorful– Last but not the least, you should opt for bright colors in the design to effortlessly attract eyes to your billboard. You can also go for contrasting colors as it will create a huge impact amongst the viewers.
So, now that you are aware of the rules for effective billboard advertising, make sure to use it to the best of your advantage. And, if you would want to avail services like this from our company, quickly call us at 860-640-0800.