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Billboard Advertising in New York City and Austin

21 Jul 2017, Posted by Gerry McLean in Custom Created

Applied Advertising can help you with billboard advertising in New York, Boston, Hartford, Jersey City or Brooklyn. Billboard advertising is big and delivers maximum exposure. You get different types of billboards such as bulletins, posters and wallscapes.  Whatever type of billboard advertising you decide on, you want to work with a sign company that understands your market and your advertising goals. You want to deal with a company that understands the basic steps of advertising and in particular, billboard advertising.

The first step in billboard advertising is to have clear objectives. Do you want to improve branding, increase revenues or promote a specific product or platform? You also need to understand your target market. For example, a younger crowd will respond differently to certain methods of advertising than say a more mature audience.

There are many different forms and platforms for advertising. You get print, television, radio, online, mobile, indoors and out of home. Billboard advertising is an out-of-home form of marketing and when done right, can be very effective.

Billboard advertising can involve the use of bulletins, posters, wallscapes and electronic displays. Bulletin billboards work well on highways and expressways. They target drivers and commuters. Poster billboards are a bit smaller than bulletins and tend to target a local audience.  They are useful to promote an event or a new product and work well on primary and secondary traffic arteries. Smaller posters can be used to get your message out in urban neighborhoods. They are great for time sensitive or seasonal events and products. Small Jr posters can be free standing units or mounted on walls.  Wallscapes are designed for use in major cities and are normally tacked to building walls and exteriors.  They can be manufactured in various shapes and sizes.

Applied Advertising can help you with the right type of billboard advertising in New York, Boston, Hartford, Jersey City or Brooklyn.