Ketel One VodkaCategory: Out of Home
Project: Textured wallscape
Location: New York City, NY
The site specs for this installation included an exterior building wall that was painted black. This provided a perfect surface to capture Ketel One Vodka’s and the New York Yankees’ partnership to make it a standout presentation. Applied Advertising used a special installation process where they took material that they heated to 1100˚ to merge it with a rough, textured surface. The final outcome was an impressive graphic that could withstand the wear and tear of environmental elements without compromise.