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PORTFOLIO

GAP

Category: Out of Home

Project: Barricade for store renovation

Location: 34th St., New York City, NY

 

About

When the Gap needed a place to change we obliged. This massive and multifunctional barricade in Herald Square was built to hide their renovation while promoting their brand campaign. It featured a 180’ x 20’ barricade graphic wrap with two custom fabricated, illuminated logos. The production and installation portion of this project included; site survey’s, custom letter fabrication, wiring the electrical signage, graphic application, and finalizing the site overnight to be ready by 6am for millions of pedestrians to pass by. Now that’s a quick change.