GAPCategory: Out of Home
Project: Barricade for store renovation
Location: 34th St., New York City, NY
When the Gap needed a place to change we obliged. This massive and multifunctional barricade in Herald Square was built to hide their renovation while promoting their brand campaign. It featured a 180’ x 20’ barricade graphic wrap with two custom fabricated, illuminated logos. The production and installation portion of this project included; site survey’s, custom letter fabrication, wiring the electrical signage, graphic application, and finalizing the site overnight to be ready by 6am for millions of pedestrians to pass by. Now that’s a quick change.